MAMA ATINGI SHOP

Art Direction, Narrative Lead

Objective: Serious Game on Entrepreneurship in the African
Tourism Sector with a specific focus on Souvenir Shops for GIZ.

Client: GIZ

Studio collaboration: Leti Arts (Art & Narrative), Maliyo Games (PM), Kayfo Games (Dev), Usiku Africa (Design), Philipp Busch Consulting

 

First ever pan-African serious game and very well received at GIZ
 

• Started and carried out the entire art journey (scratch to finish)
   

• Represented Leti as the Art director and conducted daily scrums and weekly sprints with other studio leads 
   

• Made sure that the art asset production was up to high quality, exactly what the design and dev team needed and also fit the client’s outlines
   

• Directed Leti’s art team & ensured deliverables were met on time
   

• Took on narrative responsibilities and created a new narrative that enhanced the game and was very well received both by other leads and the client